Creative is a powerful thing.
Conceived not of the senses, but of the mind, the heart, the human spirit.
Some people will tell you that creative exists in nebulous clouds of inspiration, born into the mythical haze of chainsmoking ad men in corner offices and destined to die in presentation decks.
Don't believe it. Creative has much more ambition than that.
Creative is purposeful. It’s potent. It connects people. Unites intentions. Informs, engages, whispers, shouts, tugs at heartstrings and kicks in teeth. Creative demands more. Creative demands better.
Most importantly, creative is not static. It sparks, and it fizzles. The best kind bubbles to the surface and bursts into the world like a premature “I love you” off the tip of an overzealous tongue. The worst kind lingers with all the sour aftertaste of a hangover.
Creative is unpredictable. And that's precisely what makes it so exciting. But it takes expertise to channel all of its frantic energy into something measurable and identifiable.
And that place where the magic happens, where creative initiates action, instills purpose, fuses ideas into knowledge into strategy into results into mind-blown, mission-accomplished harmony?
That’s where you’ll find me.