Mercy Health Brand

In 2013, Catholic Health Partners began a transition to unify its regional health systems under one brand and one name – Mercy Health. Using the leadership tagline "this is what we were meant to do" as a foundation, I wrote the brand anthem that would come to define the campaign and the system itself. The emotional words that spoke to Mercy Health's compassionate care extended into a multichannel advertising campaign (reaching 800,000 people in the first seven months) as well as internal initiatives. In addition to my initial work on the brand anthem, I also helped oversee the design and production of collateral materials for the duration of the campaign.   

Brand Anthem

2015 Telly Award Winner
2016 Communicator Silver Award of Distinction

Selected Campaign materials

print advertising, outdoor, internal collateral