Big Lots Foundation
True to their name, Big Lots knew they wanted to announce their new philanthropic initiative, the Big Lots Foundation, in a big way. I helped plan and design a special event that explained the goals of the Foundation to employees and offered a chance for them to make an impact right away – by assembling community care packages with products from a mock Big Lots store. I wrote and art directed the introductory video played at the event, and helped oversee the event's production, set-up, and design of collateral materials.
For a behind-the-scenes look at the making of this event, click here.