Campaign Development

Throughout my career, I have gained experience developing comprehensive creative campaigns for initiatives across a variety of industries — healthcare, higher education, and more. While the end result is important, I believe how you start matters, too. From a written introduction that captures the essence of a concept to extending an idea across media channels to out-of-the-box guerrilla tactics that spark a client’s imagination — “round one” showcases thoughtfulness and opportunity that sometimes exceeds scope but always provokes possibility. The following pdf presentations highlight some of the creative thinking and campaigns I helped develop while working with teams at LaineGabriel.

Note: For confidentiality purposes, presentations have been edited from their original format to reflect creative only