UC Health Employee Engagement

Despite excellent clinical care and outstanding medical research, a lack of defined company culture plagued UC Health, Cincinnati's premier academic health system. As a part of the team tasked with developing a new internal initiative to unite and engage employees, I analyzed past materials in a communications audit, wrote the mantra that would bring the campaign to life ("Lead the Way"), designed and wrote for numerous campaign materials (including an award-winning redesign for Central Line, the employee newsletter), and helped develop the system's internal communications brand.

"Lead the way" BRAND VIDEO

Posters

Brochure

Employee Direct Mail

Packaged cards featuring the anthem and program information

Redesign of Central Line, UC Health's employee and clinician newsletter

2018 Hermes Creative Awards Gold Winner

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